After years in the industry selling capital devices and injectables, I saw the same story play out over and over again: Great practices, led by smart owners, spending way too much on equipment because they didn’t know how they could negotiate.

Sales reps would say, “This is the best I can do.”
But I knew it wasn’t.

And I knew that most providers were unknowingly overpaying by $20K, $40K, sometimes even $60K.

I started ALC because I believe aesthetic business owners deserve someone on their side, someone with insider knowledge who can level the playing field.

You’ve worked too hard to build your practice. You shouldn’t pay more than you have to for equipment.

This business was built to protect you, empower you, and make sure you get the absolute best deal - without playing games.